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At the beggining, in the early 60's, Now's founder believed that everyone should benefit from health foods. But, in order to do so, healthy living had to be more affordable. Today, Now has grown to become one of natural product industry’s most recognizable brands, providing an extensive line of supplements. Now has always remained true to it's original vision to meet consumer need for health foods by offering affordable, high quality natural products.

The priority at Now is to provide natural products that are minimally processed at affordable price.